About The Project

Based in Essex, Limitless Gyms is a dynamic and modern gym offering a wide range of classes and personalized training programs. Their goal was to translate their gym into an interactive and engaging mobile-first website using their existing branding and colour photography. The website needed to encapsulate all aspects of the gym's offerings and demonstrate how they could help members achieve their fitness goals in a bold, motivating environment.
To do this, bold fonts, type scaling and colours were paired with photography, video and scrolling text to add movement to what would be static content. Combining the scrolling text and overlaying it onto static content like images added an interactive feature across the website creating a dynamic and engaging user experience. The result is a visually striking and cohesive digital platform that effectively represents Limitless Gyms.