About The Project

Buckminster Gliding Club has had the same look for many years now, even with new members, new gliders, and a new direction, the club graphics looked and felt as though they have stayed the same. However, this all started to change at the start of 2019. The visual styling and representation via media platforms did not seem to represent important aspects of the club. Furthermore, the old visual style of the club was not comparable in its different forms (print, web, digital, etc). Using a new methodology that drives the club forward in this decade, this rebrand will help form a new club mentality and promote existing aspects to members and the public. The new logo and visual style of the club have provided a change to the club and the way it presents itself to the public and the wider gliding community as a whole.